// BETWEEN ENTHUSIASM AND
DISAPPOINTMENT
Discover the best strategic approaches to product development!
Each product has more than just one property. Complex products such as a car, a machine or meineZIELE have a variety of product features. It
is usually neither possible nor economically feasible to dedicate the same attention to each of these things.
There are features that the
customer hardly misses, but which cause real enthusiasm when they are there, even if they work only half right. On the other hand there are
features whose improvement is hardly recognized by the customer, but their absence would cause immeasurable disappointment. In this area of
conflict we meet the KANO diagram with its enthusiasm and disappointment curve and three very interesting approaches.
meineZIELE provides
KANO diagrams with an extensive repertoire of design options.
Tip:
Find more information on the stragic use of KANO diagrams on methode.de and in meineZIELE's strategy book.
